Featured Article
Most Recent Articles
-
By Bryan Bittner on January 18, 2009 | No Comments
What if there was one single business strategy that was more effective and more efficient than any other? What if it was the most likely to work with the highest conversion rates and yet had the lowest cost?
Well there is, and the team at Covert Insight and myself are going to be diving deep down into this strategy and providing some amazing breakthroughs and insight into the world of direct marketing. But first…
I want to welcome you to our very first blog post at Covert Insight! Whether you are an entrepreneur, blogger, employee or just someone who is interested in understanding the consumer mind and how and why we buy then I really think you will see an amazing amount of value in the content that we will be offering over the next few weeks.
The Psychology of Selling
We hope to shed light on the consumer mind, the psychology of selling and how and why consumers buy and what you can do to make your marketing more successful. Some of the best kept marketing secrets known to work in almost any business will be revealed. I’ve personally seen some of the strategies I will be discussing have an incredible impact on business of all types, from start up all the way to the $20 billion level.
I encourage you to get involved and leave us comments and let us know what you like, what you don’t like and what you would like to see more of.
Social Responsibility
Now, before I go any further I feel that it is my social responsibility to make this statement:
The content I will be revealing and the topics and research my team and I will be discussing can be extremely powerful. By uncovering the brain’s deepest secrets, I am NOT at all interested in helping people manipulate consumers. After all, I buy a lot of stuff too, and at the end of the day I’m just as vulnerable to these marketing techniques as anyone else. I also like to sleep well at night knowing that I am making a positive impact in the world.
So, to all of you who wish to manipulate people, or are hoping for some get rich quick scheme, this really isn’t the place for you.
Ok, onward…
“Companies Simply Don’t Seem to Understand Consumers”
Over the past few years I have helped others launch businesses, created a few of my own and observed many others fail and some succeed. A common trend that I did notice was that companies simply don’t seem to understand consumers. Some companies just can’t seem to find that solution that matches the consumer’s needs or they are not sure how to communicate in a way that their products spark the minds and hearts of consumers.
One of the most common mistakes entrepreneurs make is making decisions and operating their business based on what they believe the consumer wants. Most business leaders fail to realize that a lot of the times the consumer may want something or behave drastically different than they think.
I truly believe that something amazing happens when you are authentically interested in another person and during these tough economic times consumer insight can be one of the most powerful tactics keeping companies in business. It’s time to change the way we do business. It’s time to look into the minds, and hearts of consumers and deconstruct their buying patterns. It’s time to discover the truth behind why and how we buy and how to apply it to our everyday business practices.
If you are ready to make some real changes in your business then I recommend entering your name and email address in the box on the right to stay up to date with the content and insight that we will be providing.
Talk to you soon,
Bryan
P.S. You can also follow me on Twitter at www.twitter.com/bryanbittner
Recent Comments